Paid Search & Social for SCIEX.

SCIEX, a global leader in life science and analytical technologies, approached us when their advertising strategy had become fragmented—objectives were outdated, budgets were spiraling, and their Google Ads accounts lacked alignment with their evolving business goals.

Our mission was to bring structure and clarity. We streamlined their accounts to ensure efficiency, aligning them with their current objectives and optimizing budget allocation. A key focus was transitioning to an ‘impression share’ strategy, which required a more manageable structure and accurate budget forecasting.

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After an in-depth discovery and review session, our expert team designed multiple potential account structures, each paired with detailed spend forecasts. The goal? To strike the right balance between campaign volume, ease of use, and control. Beyond hitting their impression share targets, SCIEX also needed the flexibility to shift budgets between campaign types, strict control over keyword match types, and clear divisions between global marketplaces.

One of our proposed structures proved to be the perfect fit. We built it out with a quick turnaround while ensuring full transparency, so the SCIEX team remained in the loop every step of the way.

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‍Results That Deliver

Despite the complexity of the build, we ran our full end-to-end account check process, meaning every setting was optimized before launch. When the new campaigns went live, they were primed for maximum performance from day one.

With seven separate accounts now fully structured and optimized, SCIEX’s marketing team took back control—armed with clear objectives, a streamlined setup, and the tools to manage their advertising with confidence.

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