Paid Social & Search for The OUT by Jaguar Landrover

A newly launched start-up funded by Jaguar Land Rover, THE OUT came to us for help in building brand awareness and driving new customer acquisitions from paid channels. With COVID stalking the world, confining people to their homes and restricting all travel, this was a big challenge to say the least! The issue became how to build a strong brand despite the environment, and ride things out until travel returned. From 2021 onwards, people were again looking to book travel plans and new customer acquisition was back on the radar

Before crafting our strategy for THE OUT, we dove deep into the market—analyzing consumers, competitors, and channel opportunities. We wanted to understand exactly what our affluent, discerning audience needed and what pain points they faced. This insight shaped everything—from brand-building to mid-funnel and direct response creative content—powering a full-funnel, multi-channel strategy across Google Ads, Facebook/Instagram, and Programmatic.

The goal? To capture people actively searching for transport during peak times while simultaneously building brand awareness. That way, when they were ready to book, THE OUT was top of mind.

Targeting the right audience was crucial. We didn't just want clicks—we wanted high-value customers. To make that happen, we used advanced targeting strategies, layering demographic, interest-based, and location data. By optimizing for custom conversions, we zeroed in on those most likely to book, leading to an impressive 8%+ click-through rate.

And we didn’t stop there. By maintaining a tight feedback loop with our creative team, we constantly tested and refined content to see what drove reach versus conversions. This helped us keep campaigns fresh, avoid ad fatigue, and optimise for peak performance.

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