Paid Social & Search for PTS.

At its core, PTS is a trusted partner for travel businesses, offering a market-leading Trust Account system that ensures complete financial protection. Their advanced software platform streamlines everything travel sellers need, from secure transactions to compliance and smooth operations. They had a strong reputation for being friendly, supportive, and personable—but we saw an opportunity to take that even further. Our goal was to boost brand awareness in the market and drive long-term sustainable growth.

Over a course of 6 months, our paid media support combined with the integrated brand strategy and production of quality assets, to transform results on Google Ads and Meta Ads.
Initially starting off with efficiency based changes, focused on getting better value for money, we quickly doubled ad spend which lead to further growth.
Using a broad mix of asset types, full funnel keyword strategy plus regular fresh assets, we saw lead volume increase by 280% which resulted in a growth in customers of 140% and a 68% reduction of cost per per customer.