Social Creative, Paid Search & Social for Bluestone Mortgages

Bluestone Mortgages are leading suppliers of mortgages for individuals with complex credit histories. They approached Boulder Performance to help them increase their brand awareness and market share within the mortgage broking community.

To highlight different products that Bluestone offered we came up with the concept of our ‘Unlendable Family’. Each character represented the mortgage needs and credit circumstances of the type of end customer that Bluestone provide mortgages for.

The unique, relatable and catchy concept with high-quality, versatile visuals was crucial to the success of the campaign.

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